OnTheMarket.com is the new state-of-the-art portal incorporating all the latest learnings and technology to help achieve the best price for a property. They have an uncluttered, user-friendly and modern search criteria. All screen space is dedicated to presenting a property, with no distracting adverts for other products, no pop-ups or spam emails, no information overload. There are simply hundreds of thousands of properties, all looking their best. More than 90% of property searches now start on the Internet and, of these, more than half of us use a mobile device such as a phone or tablet.
OnTheMarket.com has delivered the biggest shake-up to the property industry in years and is having a huge impact on the property searching process. Thousands of member agents across the UK, which includes Musker McIntyre and our 9 offices, are all actively promoting the portal to the millions of prospective buyers and tenants registered. A multi-million pound advertising campaign, including national TV, press and digital advertising, is spreading the message to a wider audience still.
When a home is on the market – whether to sell or let – people want to achieve the very best price they can, as quickly and efficiently as possible. That’s why we have joined thousands of other UK leading estate and letting agents listing all properties on OnTheMarket.com. It is dedicated to presenting properties in the best possible light with nothing to distract or detract from their strengths: there are no adverts, no ‘valuations’ based purely on statistics – nothing, in fact, on a property’s page except a property, positively presented in the way agreed by vendors and your agent. Many agents are advertising their new properties exclusively with the portal first – 24 hours or more ahead of other portals. This gives our clients an advantage of getting to the market first and in addition if they are searching for properties it provides an added advantage.
At OnTheMarket.com, all properties come from member agents, all of whom are independent full-service estate or letting agents with an expert knowledge of property in their local area. This means a property will never appear alongside those advertised by part-service ‘internet-only’ operators or directly by private sellers or landlords. So, not only will a property be beautifully presented, but home searchers can have confidence that the information is reliable and that any query will be professionally handled by an agent who can answer all their questions, who they can speak to or meet locally and who can help them view your property. At Musker McIntyre we believe the personal touch counts, we understand it is not just the internet that markets properties, but it is also about traditional agency work, which includes phoning people and knowing your client base matching people with a property, our lifestyle magazine ‘The Muskerteer’, and social media too; this is what makes an estate agent different from the stereotype.« Back to Latest Monthly News